Lebanese American University

Marketing and Communications Department

Common questions about creating websites

What’s an official website?

Official LAU websites require the approval of the dean or vice president of the requesting department. Their purpose is primarily to inform the public about the university. The following examples do not fall in this category:

MarCom prioritizes new website requests in consultation with the President’s Cabinet. As a rule of thumb, the priority is allocated first to schools, then admissions-related sites, institutes and finally to other offices or departments in the university.

Will my office be able to update our website directly?

Yes. In fact, you will be responsible for content once your website goes live. All our projects include tutorials and support on use of the publishing system underlying the final website. This allows website editors to keep content (text, images, multimedia) up-to-date easily.
MarCom uses a content management system called Movable Type (MT) to implement most of its sites, including key sections of the LAU main website, such as the news and events, academic calendar, announcements and events calendar components. The same system is also used to implement school and institute websites.

What will a new website entail on my part?

Websites need frequent review and updates. You might reissue a brochure yearly without losing credibility, but a website is visited constantly and is expected to show current facts about your school, department or program. Accreditation standards also require us to offer complete, accurate, clear, accessible and sufficient information for people to make informed decisions about the institution.

Therefore, once your website is launched, you must see to it that your department is adequately staffed to maintain the site.

In addition, LAU websites should be professionally written, designed and illustrated. You may have to hire new staff or let current staff acquire new skills. MarCom will advise you and provide training in this regard, as part of the project.

How long does it take to create or redesign a website?

You should plan your website several months ahead of the intended launch date. This is because several competencies and technologies are involved (project management, information architecture, content editing, visual design, programming, user testing, training), and due to the fact that MarCom’s web team is too small to cater to the entire university.

Project timelines can be affected by:

How much will it cost to create and maintain a website?

All services performed by MarCom full-time staff are provided free of charge. Usually, the requesting department bears the fees for web design, photography and content development (writing and editing), as these are services we contract out to freelancers. We will advise you of project expenses at the outset, based on the scope of work your project entails.

Once your website is built, you will need to hire or identify a website manager — the person who will regularly monitor the website, obtain updates, write or edit them, and post them.

What rules apply to official websites?

All official websites:


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