Lebanese American University

Marketing and Communications Department

Offices involved in event organization

MarCom can only help with a fraction of all aspects of event planning. The list below indicates what other offices you should work with.

Action Offices involved
Upper management clearance and/or endorsement (Organizer)
Budgets and expenses (Organizer)
Securing sponsorship Development Office 
Advice on, and production of, collateral and promotional materials MarCom
Advice on gifts MarCom
Purchase of gifts (Organizer)
Drafting text for invitations MarCom
Dispatching of invitations (Organizer)
Follow-up on attendance (Organizer)
Advice on entertainment and activities Hospitality Services
Branding production and on-site branding set up (banners, roll-ups, etc.) MarCom
Photography (Organizer)
Advertising the event through the LAU online events calendar. MarCom
Room reservations Hospitality Services
Catering Hospitality Services
Flower arrangements Hospitality Services
Audiovisual equipment reservation AV Center
Securing internet connection at venue IT Department
Cleaning of event venue Hospitality Services
Securing parking and campus entrance for event participants Protection Office
Travel arrangements and hotel reservations (for international visitors, for example) (Organizer)
On-site management (Organizer)
Media relations and issuing (and translation) of press releases MarCom
Issuing press kits/folders MarCom
Follow-up on dates of publication of  interviews and press releases MarCom
Monitoring media coverage (press clippings) after the event MarCom
Covering the event on the LAU website’s news section MarCom

 


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