Visitors of the LAU website should be able to achieve the goals of their visit without any obstacles. They must be able to:
– Navigate the website easily
- Remind visitors where they are and where they have been by providing a meaningful page title and showing where the page lies in the overall information structure.
- Use some conventions, such as putting the institutional logo in the top-left corner with a link to the homepage, using “About us” for organizational information, applying a familiar and easy navigational system consistently, etc.
- Minimize restrictions such as disabled “back” buttons and pop-up windows.
- Make sure that all links work, and are properly labeled and updated.
- Don’t use HTML frames in pages because they can cause problems in bookmarking, searching, printing.
– Download pages quickly
- Use small graphics.
- Reuse header graphics that load from cache.
- Don’t use a lot of large plug-in players such as Flash.
– Find needed information easily
- Make important information stand out when visitors scan the page, by using headlines, links, bold text, and bulleted or numbered lists.
- Include information that is needed and relevant for intended audiences.
- Avoid placing essential information in images and animation that may attract attention but are often hard to read and understand.
- Allow visitors to find information through search options, sitemaps, and shortcuts.
- Avoid excessive scrolling. Alternatively, provide overviews with links to detailed information below or in secondary pages.
- Align text to the left.
- Avoid excessive use of bold, capitalized, or italicized text.
- Avoid using small size fonts that are hard to read.
- Avoid using fonts of similar color to the background.
- Avoid using graphics behind text as they decrease readability.
- Always underline links that appear in body text, and never underline text unless it is a link.