Lebanese American University

Marketing and Communications Department

How we work

project-stages.pngOnce you contact us to request a service, we will meet with you to understand the requirements of your project.

We cannot overemphasize how important it is to plan your project ahead of time. Creative services often involve several people—some of whom may be unavailable on short notice—a great measure of coordination, and time for reviewing, providing feedback and implementing changes.

The following matters are considered at the outset of every project:

Below is a summary of the typical phases of a project:

  Web Print Video Event Branding
Planning
  • List requirements
  • Analyze resources
  • Budget
  • Time frame for production and release/distribution
  • RFP or tender, if required
Production
  • Paperwork & contracts
  • Content strategy
  • Collection of information
  • Writing, editing
  • Site organization
  • Photography
  • Multimedia planning
  • Visual design
  • Programming
  • Buildout
  • Training of site manager
  • Paperwork & contracts
  • Content organization
  • Collection of information
  • Writing & editing
  • Photography
  • Layout & design
  • Bidding
  • Printing
  • Paperwork & contracts
  • Scripting
  • Shooting
  • Direction
  • Editing
  • Jewelcase design
  • Conversion for web
  • DVD burning
  • Paperwork & contracts
  • Copywriting
  • Design
  • Review of samples (cards, banners, roll-up displays, etc.)
  • Bidding
  • Printing
Completion
  • Site release
  • Site promotion, announcement
  • Maintenance plan
  • Distribution
  • DVD distribution
  • Release on website
  • Uploading to video service
  • Delivery to event organizer
  • Use of materials before, during and after the event
Post-release
  • Archiving
  • Evaluation

 


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